the roadmap
90
days of keyword work, laid out week by week in a single document your content team can pin above their desks.
sample finding
- faceted urls — needs one clear rule
- redirect chains — fix in sprint one
- canonicals — looking tidy
technical seo audits · port washington, ny
kettle on, crawl logs open — your site, read closely.
Pull up a chair. We go through every URL Google can reach, tell you plainly what is holding your rankings back, and hand your developers a list they can start on Monday. One fixed fee, one invoice, one engagement at a time.
Or ring us on (516) 603-3292 — Mon–Fri 9:30am–4pm, evenings by appointment.
before you write to us
the small things, already seen to
our reply
a real answer within one working day
Send us your domain and we’ll tell you, in writing, whether we’re the right fit — and which engagement suits you.
the fee
fixed, then invoiced
You see the figure before anything begins.
the door is open
mon–fri
9:30am–4pm, and evenings by appointment.
what to bring to our first call
three things that make the first hour count
- search console accessRead-only is plenty. We’ll send a short note on how to add us.
- an analytics viewAny recent window that includes your best and worst months.
- a story, not a specWhen did traffic change, what shipped that week, who knows where the bodies are buried?
engagements & fees
three engagements, priced before we begin
Each is a fixed fee, billed by invoice. If your scope changes, we tell you before the invoice does.
the technical audit
$2,740A close read of how your site is crawled, indexed and rendered, written so a developer can act on every line.
- Crawl, index, render and log-file review, up to 50,000 URLs
- Prioritised fix list with the exact change and how to verify it
- A 60-minute walk-through call and a month of follow-up questions
the penalty recovery plan
$4,185For when a manual action or an algorithm update has taken the floor out from under your traffic. We find the cause, then the way back.
- Diagnosis of manual actions and algorithmic drops, dated against your history
- Link-profile and thin-content clean-up plan; reconsideration request drafted where one applies
- Six weeks of fortnightly check-ins while fixes ship
the 90-day keyword roadmap
$1,960A sequenced plan for what to publish, fix and merge — chosen by intent and payoff, not by search volume alone.
- Keyword and intent map for up to 120 priority terms
- Week-by-week plan, sorted by effort against likely payoff
- Briefs for your first six pages
A catalogue larger than 50,000 URLs? Ask us for a quote and we’ll price it by return.
not sure which one fits? Send us your domain.
We’ll read the site, then tell you kindly and in writing — within one working day.
who we’re for
stores with shelves, software with docs
- e-commerce
- Faceted navigation, duplicate variants, out-of-stock pages that ought to redirect, category pages that quietly compete with each other.
- saas
- Help-centre sprawl, programmatic pages, a pricing page that keeps losing to your own blog post.
Running a five-page brochure site? We’ll say so kindly and point you to someone better suited.
our approach
how an engagement unfolds, in the order you’ll feel it
we read before we speak
Logs, Search Console, a full crawl. You won’t be asked to explain your site on a call before we’ve done the homework — we’ll arrive with questions worth your time.
days 3–7 · quiet, thorough, unhurriedwe write for the person who’ll fix it
Every finding names the URL pattern, why it matters, the exact change to make, and how to check it worked. Your developer gets a ticket, not a sermon.
days 8–13 · findings in plain englishwe stay for the handoff
A walk-through call with whoever will do the work, then thirty days of follow-up questions answered by email — because the second week of implementation is when the good questions arrive.
day 14 · and thirty days afterthe tea’s still warm. Tell us about your site.
Daytime calls Mon–Fri 9:30am–4pm; evenings by appointment if that suits your team better.
who we help
the sites we’re usually invited into
Four situations account for most of our inbox. If yours is a fifth, we’re curious.
A relaunch week, with every old URL accounted for on paper first.
the relaunch
a redesign that lost its traffic
New platform, tidy new URLs — and the old ones never redirected. We map what was lost and rebuild the bridges.
the catalogue
filters gone feral
Tens of thousands of near-identical filter URLs competing for the same crawl budget. We write the rules that tame them without hiding what shoppers love.
the penalty
a notice in search console
A manual action stops everyone’s week. We read the notice, trace what triggered it, and draft the way back.
the docs
a help centre that outgrew its map
Hundreds of articles, three versions of the same answer. We decide what stays, merges, or retires.
the plateau
steady, then stuck
Traffic that stopped climbing. A ninety-day roadmap shows where the next real gains are hiding.
prefer a voice to an inbox? We’re at the desk.
Mon–Fri 9:30am–4pm. If we miss you, we ring back the same working day.
questions, answered first
what people ask us before they write
access
will you need to log in to our servers?
No. Read-only access to Search Console and analytics is enough, plus a server-log export if you can pull one — we’ll send a two-minute guide. We never edit your site; we write the changes and your team ships them.
penalties
we’ve had a notice. should we wait?
Please don’t. Send us the notice from Search Console’s manual actions page first — we’ll read it the same working day. The recovery plan includes a reconsideration request drafted by us, where one applies.
promises
can you promise us rankings?
No — nobody honest can. We promise a document your developers can act on, a walk-through call where every question is welcome, and a month of follow-up afterwards. What we find is specific; what Google does next is Google’s.
from your first note to the call
about two weeks, door to door
- day 1
you write to us
Your domain, a few lines on what’s wrong. That’s all we need.
- day 2
we reply with a fit and a fee
A straight answer and the fixed price, in writing.
- day 3
invoice and access
One invoice for the engagement; you add us to Search Console.
- days 4–13
we read and write
Crawling, log review, and findings drafted in plain english.
- day 14
the walk-through call
Everyone who’ll do the work, on one call, with the document open.
tell us about the site
the desk, in port washington
- address18 Old Hill Lane
Port Washington, NY 11050 - phone(516) 603-3292
- emailprojects@cassandraindexstudio.com
- hoursMon–Fri 9:30am–4pm · evenings by appointment
18 Old Hill Lane, Port Washington
find our door on old hill lane →